Media and Communication Giant
CRM system, workflow design, and data analytics implementation to significantly improve operational efficiency
Overview
A renowned media organisation faced increasing difficulty tracking customer interactions, managing sales pipelines, and understanding trends across our growing client base. Information was scattered across spreadsheets, emails, and legacy systems, making it challenging for teams to collaborate effectively or gain a real-time view of performance. It involved modernisation of their customer management processes and implement a unified CRM platform supported by advanced data analytics.
Solution
NeonHawk delivered a fully customised CRM solution designed around our business workflows. The platform consolidated customer records, automated manual tasks, and introduced structured pipelines for sales, customer support, and marketing. To maximise value, they integrated a data analytics layer that provides interactive dashboards, predictive insights, and performance reporting. The implementation was seamless, from data migration to staff training, and the analytics tools now give the leadership team deep visibility into customer behaviour, revenue trends, and operational efficiency.
Business Benefit
The transformation has been remarkable. Client’s teams now work from a single source of truth, collaboration has improved, and their customer response times have significantly decreased. The analytics dashboards helped them identify opportunities faster, monitor KPIs in real time, and make informed, data-driven decisions. Since adopting the new CRM and data analytics solution, it was seen measurable growth in sales productivity, improved customer satisfaction, and a stronger ability to forecast and plan ahead.
Why NeonHawk?
NeonHawk is a trusted partner in delivering innovative digital transformation and infrastructure solutions, with a strong track record across multiple industries. We combine expertise in implementing cutting-edge technology services with the ability to provide specialist IT professionals for critical resourcing needs. This dual capability — offering both end-to-end solutions and on-demand talent — sets us apart, empowering our clients to accelerate growth, improve operational efficiency, and achieve sustainable success.
